It all started with a cold call. Well, a cold email. Back in 2007, Share Our Strength sent one to me, asking if I would publicize their event, The Great American Bake Sale, in my blog, All Kinds Of Yum. As much as I love gushing about food, I always feel a little guilty going on about expensive ingredients and extravagant meals when I know how many people there are for whom none of that is an option. It’s always been important for me to balance out the indulgence. So I thought to myself — why not do Share Our Strength one better and host a bake sale right here in LA? I brought up the subject to a few select friends, and years later, we’ve held multiple successful bake sales at Scoops Ice Cream Shop for Share Our Strength (and one more for the relief effort for the earthquake in Haiti), all the while building a sense of community over baked goods, and raising tens of thousands of dollars towards preventing childhood hunger in the United States.
The goodwill that this event generates is astounding: from the volunteers who put it together — all young professionals with busy lives of their own, to all the bakers who donate their special treats; from the droves of people who come out to buy cakes and cookies and show support, to the traffic cop that first year who didn’t ticket a single one of the 10-15 cars that were parked somewhat illegally that scorching day at Scoops. Ah, and who can forget Tai Kim, the proprietor of Scoops? He has been overwhelmingly generous with his time, his space, and even with financial contributions. There’s a lot of love up in this bake sale.
We’re really proud that we’ll be having our first westside bake sale, a fundraiser for the International Medical Corps’ efforts in Japan, this June at Tortoise General Store in Venice.